PAY-PER-CLICK

Due to Google's increased weighting towards established sites, pay-per-click services such as Oveture or Google Adwords may be a more cost effective method for reaching your target market than intensive SEO site optimization. While basic SEO principles should always be followed, creating a completely optimized site can be cost prohibitive. A well targeted keyword advertising campaign can offer results at a reasonable rate.

So how much does Pay-Per-Click advertising cost? That depends on two major factors:

is your site optimized for that keyword

Since Google only makes money when Ads are clicked on, they give priority to adds that they feel are more likely to be clicked on. They use the same search metrics to determine the order of search results to help determine the ranking of your ad. This means that well optimized sites can get a much better ad ranking for the same amount of money as a site with a lower ranking.

how popular is the keyword among advertisers

The actual Pay-Per-Click cost is constantly changing. Ad ranking for a particular keyword search are bid upon by advertisers. Typical ads range from a few cents per click to several dollars. How much you pay is completely up to you. It is important to determine the amount that a user click-through is worth to you.

Use this link for more information on Google Pay-Per-Click.